Drake releases new single “What Did I Miss”: Who did he put on ice?

Drake’s “What Did I Miss?” Signals a Ruthless New Era

-Eddy “Precise” Lamarre

Drake has always been a master of the moment, shifting moods, alliances, and soundscapes with the ease of a veteran hitmaker. But with his new single, “What Did I Miss?”, the Toronto superstar is issuing a warning. The track, which premiered July 4 during a livestream event called Iceman: Episode 1, marks the beginning of what’s shaping up to be his coldest and most calculated era yet.

The single arrives as Drake introduces a new persona: Iceman. The name draws from two distinct inspirations. One is Kimi Räikkönen, the stoic Formula 1 driver known as “The Iceman” for his cool-headed demeanor and unflinching focus under pressure. Drake has shared photos of himself wearing Räikkönen’s signature helmet and has posted subtle references to his racing persona. The second inspiration comes from George Gervin, the NBA Hall of Famer celebrated for his effortless scoring and calm presence on the court. Both figures represent a type of composed dominance that Drake seems eager to embody during this next phase of his career.

The sound of “What Did I Miss?” reflects that same energy. From the opening notes, the production is cold and minimal, built on haunting melodies and a brooding bass line. DJ Lewis, Tay Keith, FnZ, and others provide the icy backdrop, giving Drake plenty of space to deliver some of his most direct and cutting lyrics in recent memory.

Throughout the track, Drake addresses friends and associates he feels turned their backs on him during his widely publicized feud with Kendrick Lamar. His words are sharp, but his delivery is calm and detached. One lyric in particular has already sent shockwaves across social media: “I saw bro went to Pop Out with them, but been dick riding gang since ‘Headlines’.” Without naming names, Drake takes aim at those who publicly aligned with his rivals while privately benefiting from their connection to him.

The rollout surrounding the single has been as calculated as the music itself. In the livestream event, Drake appeared in a massive Toronto warehouse surrounded by ice machines, weapons, and industrial imagery, creating a stark, cold atmosphere that reinforces the themes of the song. He was shown driving a truck branded with the Iceman logo through the empty streets of the city, further pushing the narrative of isolation and emotional detachment.

What makes “What Did I Miss?” stand out from the usual diss tracks is its restraint. Drake is not interested in loud declarations or frantic back-and-forth exchanges. Instead, the song plays like a controlled strike, precise and deliberate. It is less about scoring quick points and more about drawing a clear boundary between himself and those he now views as outsiders.

The single also sets the tone for what’s expected to be his next full-length album, tentatively titled Iceman, slated for release in 2025. If this first release is any indication, the album will likely lean into colder, more stripped-down production, with Drake embracing his new persona fully. The themes of distance, loyalty, and self-reliance are front and center, signaling a shift in both his music and his approach to fame.

With “What Did I Miss?”, Drake is repositioning himself. This is not the Drake who’s looking for sympathy or trying to appeal to everyone. This is the Iceman, a figure of control and detachment, here to let the music—and the cold—do the talking.

Fire Friday: New music from JID, Jessie Reyez, JT and more

Fire Friday: The Must-Hear Rap & R&B Releases (July 1–4, 2025)

This week’s lineup brought serious heat across rap, R&B, and beyond. From standout lyricism and fiery mixtapes to bold visuals and emotional albums, these new drops are setting the pace for summer playlists everywhere. Here’s your full breakdown of the freshest releases from the past four days.

JID – GDLU: The Preluxe (Mixtape)

JID kicked off July 4 with GDLU: The Preluxe, a sharp, four-track teaser mixtape leading into his upcoming full-length album God Does Like Ugly. Known for his rapid-fire flow and intricate wordplay, JID doesn’t disappoint here. The project features Eminem, Lil Yachty, and 6LACK, pairing clever rhymes with slick production, making it a must-listen for hip-hop heads.

Listen to the full mixtape here:

JT – “Ran Out” (Official Music Video)

JT shines in her latest solo release, “Ran Out,” a bold track packed with swagger, attitude, and confident bars. The music video matches the energy, showing off high-end visuals, fast cars, and no shortage of luxury. It’s an anthem for anyone who loves a flashy, unapologetic flex.

Watch the video here

DDG – “That’s My Ball” (Official Visualizer)

DDG keeps the momentum going with “That’s My Ball,” an upbeat track accompanied by an animated visualizer. The fun, sports-inspired video features popular creators like Kai Cenat, Ludwig, ImDontai, and Valkyrae, adding an extra layer of entertainment to the playful, competitive song.

Watch the visualizer here:

DJ Snake & J Balvin – “Noventa” (Official Music Video)

DJ Snake and J Balvin link up once again for “Noventa,” an infectious reggaeton track filled with retro charm. The video takes it back to the ‘90s with VHS effects, throwback dance moves, and summery street party vibes, making it a certified warm-weather anthem.

Watch the video here:

Jessie Reyez – Paid in Memories (Album)

Jessie Reyez delivers raw emotion on Paid in Memories, released July 2. Her powerful vocals and deeply personal songwriting take center stage as she explores themes of heartbreak, self-reflection, family, and healing. From stripped-down ballads to upbeat tracks, Reyez proves her versatility while staying true to her vulnerable sound.

Stream the full album here:

This week’s releases bring a range of vibes—from emotional R&B and fierce lyricism to flashy visuals and dance-ready beats. Jessie Reyez and JID deliver standout projects for listeners looking for depth and skill, while JT, DDG, DJ Snake, and J Balvin keep the energy high with vibrant visuals and catchy hooks.

No matter your mood, these releases deserve a spot in your playlist rotation.

Are You Ever Too Old to Rap? Hip-Hop Legends Prove Age Is Just a Number in 2024

By: Eddy “Precise” Lamarre

Common at Millennium Park 20 year celebration (Photo credit: Eddy “Precise” Lamarre)

2024 is undoubtedly the year of the rap OG, returning the genre to its essence. At the year’s start, Killer Mike swept the rap category, winning Best Rap Album, Best Rap Song and Best Rap Performance. That accomplishment opened a portal to rap’s golden age. In a time dominated by auto-tune and vibes, younger artists like Travis Scott, Future and Lil Yachty have stamped their distinct styles onto the genre, helping redefine global perceptions of hip-hop culture. The storytelling and lyricism that defined rap in the ’90s seemed lost to history.

2024 has brought a resurgence of what many call “real rap,” and many of rap’s elder statesmen are drawing a line in the sand, reminding the world of their capabilities. Artists who have lived and grown with the genre have delivered projects showcasing their experience and skills. Killer Mike’s “Michael” set the stage, while Masta Ace and DJ Marco Polo followed with “Richmond Hill.” Common and Pete Rock released “The Auditorium Vol. 1,” earning Grammy nominations for Rap Song of the Year and Rap Album of the Year. LL Cool J teamed with Q-Tip for “The Force,” proving hip-hop legends can still innovate.

Other notable releases include Rakim’s “G.O.D’s Network (REB7RTH),” Ghostface Killah’s “Set the Tone (Guns & Roses)” and Ice Cube’s “Man Down.” These projects represent offerings from legends who have spent decades perfecting their craft.

Age and the Evolution of Hip-Hop

This OG takeover has inspired others from the same generation to continue following their dreams and creating new projects. All of this has sparked online debates about whether anyone should be rapping well into their 40s and 50s. Some argue older rappers should step aside and become mentors. Others see no reason for rappers to “age out” of creating their art.

Imagine if the Rolling Stones felt they aged out of rock ‘n’ roll. Rock legends perform and record well into their 70s and are celebrated. Why should rap be different? “Our storytelling gets better with age,” LL Cool J said. Storytelling has always been rap’s core. Who better to reflect on life’s challenges than those who have lived it? Styles have changed, new styles emerged and there’s always space for styles that were popular 20 or 30 years ago.

Hip-hop at 50 points to the culture’s endurance and relevance. Creativity has no expiration date. As Killer Mike said, “I’m going to do this until I physically can’t do it anymore. What you’re hearing now is the perspective of a 48-year-old Black man who has lived enough life to actually have something to say.”

Follow your dream, create your art no matter how old you are. What you have to offer matters, and the world is better for it. Whether you’re a 20-year-old newcomer or a 50-year-old veteran, your voice is valid. Hip-hop, like life, is an ever-evolving journey. These seasoned artists aren’t just making music; they’re showing us how to grow, adapt and stay true to ourselves.

Notable 2024 Releases:

  • Masta Ace and DJ Marco Polo – “Richmond Hill”
  • Common and Pete Rock – “The Auditorium Vol. 1”
  • Rakim – “G.O.D’s Network (REB7RTH)”
  • LL Cool J and Q-Tip – “The Force”
  • Ghostface Killah – “Set the Tone (Guns & Roses)”
  • Eminem – “The Death of Slim Shady”
  • The Dogg Pound – “W.A.W.G. (We All We Got)”
  • MC Lyte – “1 of 1”
  • Ice Cube – “Man Down”

2024 is proving to be a pivotal year for hip-hop, reminding us that age isn’t a limitation but a superpower. These artists are living proof that rapping at 50 is not only possible but essential to the culture they helped build.


Lil’ WeezyCon to Kick Off November 2, Expanding Lil WeezyAna Fest with a New Networking Platform

By Eddy “Precise” Lamarre

On November 2, 2024, Live Nation Urban, in partnership with Culture Creators, will debut Lil’ WeezyCon—a dynamic addition to the annual Lil WeezyAna Fest in New Orleans. The inaugural event will take place at The Fillmore from 9 a.m. to 5 p.m., offering high-level networking opportunities with thought leaders, creatives, artists, and young professionals.

The event encourages participation from college students, high school seniors, and community organizations, providing a platform to connect with industry leaders in sectors they aspire to join. Designed with empowerment in mind, Lil’ WeezyCon will feature professionals in entertainment and entrepreneurship who will share their expertise and insights. Students from Dillard University are taking part in producing the event, with volunteers from LSU, Xavier University, and other local schools helping ensure it has a lasting impact throughout the city.

Tickets for the event are free, and college students with a valid ID will receive VIP access.

“We knew we wanted to do something special with this year’s festival, and tapping the Culture Creators Foundation to help us create Lil’ WeezyCon felt like the perfect way to engage the community and bring college students into the mix,” said Brandon Pankey, Vice President of Live Nation Urban. “This partnership allows us to expand beyond music and create an experience that leaves a lasting impact on young professionals and emerging creators.”

Industry leaders from Amazon, Ebony, and SoundExchange will be among those offering insights to attendees through panel discussions, workshops, and networking sessions. Topics on deck include music industry trends, media representation, and its cultural impact.

Lil’ WeezyCon will conclude with the Lil WeezyAna Fest Thank You Brunch on Sunday, November 3, at 10 a.m. at the House of Blues in New Orleans.

For more information and to register, visit www.lilweezyanafest.com.

Tyler, The Creator Returns With His Most Personal Album Yet on ‘CHROMAKOPIA’

By Eddy “Precise” Lamarre

In an era where music drops like confetti on New Year’s Eve, Tyler, The Creator chose a Monday morning to gift the world “CHROMAKOPIA”, his most introspective and sonically ambitious project to date. The unconventional release time – reminiscent of the bygone Super Tuesday era – proved strategic, allowing fans to live with the music rather than rush through it during the weekend chaos. The strategy paid off; the album currently sits at No. 1 across all genres on Apple Music.

From the opening notes, it’s clear Tyler hasn’t just evolved – he’s ascended. The production on “CHROMAKOPIA” is nothing short of masterful, with layered instrumentation that rewards repeated listens. In an age where the bridge has become a lost art in music composition, Tyler deliberately weaves them throughout the project, creating textural depth that’s been sorely missed in contemporary hip-hop.

On “Thought I Was Dead,” Tyler channels Kendrick Lamar’s delivery while maintaining his distinctive voice, showcasing a technical prowess that proves he’s still pushing his boundaries as an MC. His flow switches are calculated and purposeful, each one serving the narrative rather than showing off for sport.

But it’s the personal revelations that make “CHROMAKOPIA” a watershed moment in Tyler’s discography. His mother appears throughout the album via interludes, dropping wisdom like bread crumbs leading to the album’s emotional core. On the gut-wrenching “Like Him,” Tyler confronts the void left by his absent father, while his mother offers an unprecedented apology for keeping his father at arm’s length. It’s a rare moment of vulnerability from an artist who’s typically guarded about this particular pain point, despite his well-documented close relationship with his mother.

The featured artists on “CHROMAKOPIA” feel less like guests and more like carefully chosen collaborators in Tyler’s vision. Daniel Caesar, Teezo Touchdown, Childish Gambino, GloRilla, Sexyy Red, Lil Wayne, ScHoolboy Q, and Doechii each bring their unique flavors to the table. The standout collaboration comes from Doechii on “Balloon,” where she delivers what can only be described as beautiful aggression, her energy perfectly complementing the track’s ambitious production.

“Take Your Mask Off” emerges as an early fan favorite, while “Judge Judy” showcases Tyler’s signature wit and wordplay. “Sticky,” featuring the powerhouse combination of GloRilla, Sexyy Red, and Lil Wayne, demonstrates Tyler’s ability to curate unexpected yet perfect collaborations.

The album’s title, “CHROMAKOPIA”, seems to reflect its nature – a spectrum of emotions, sounds, and experiences that paint a complete picture of an artist at his peak. The meticulous attention to storytelling, coupled with moments of raw vulnerability, positions this album not just as one of Tyler’s best works but as one of 2024’s strongest musical offerings.

When Tyler, The Creator first emerged as the wild-eyed leader of Odd Future, few could have predicted this level of artistic maturity. “CHROMAKOPIA” isn’t just an album; it’s a testament to growth, both personal and artistic. It’s the work of someone who’s mastered their craft while remaining unafraid to expose their scars.

What Tyler has created here isn’t just music – it’s a masterclass in vulnerability, production, and artistic evolution. As 2024 draws to a close, “CHROMAKOPIA” stands as a monumental achievement from an artist who continues to push himself and his art form forward.

Lil Durk Arrested: What It Means for Drill Music and Its Global Impact

Can the Genre Move Past Violence and Find a New Voice?

By: Eddy “Precise” Lamarre

Lil Durk, a cornerstone of Chicago’s drill music scene, was recently arrested in Broward County, Florida, on charges linked to a murder-for-hire scheme. This arrest has sent shockwaves through both the rap community and fans worldwide, not only because of the gravity of the accusations but also because it highlights the delicate balance between art and street life—a balance that drill music has both celebrated and blurred for over a decade.

The Origins of Drill: From Chicago’s Streets to a Global Movement
Drill music emerged in Chicago’s South Side in the early 2010s, reflecting the harsh realities of life in under-resourced neighborhoods. With its grim beats, haunting melodies, and brutally honest lyrics about gang violence and survival, drill quickly became the voice of a generation grappling with poverty, systemic neglect, and crime. Chief Keef, widely regarded as one of the pioneers of the genre, catapulted drill into the mainstream with “Don’t Like”, recorded while under house arrest. The accompanying video, shot in his grandmother’s living room, embodied the rawness of the movement: unpolished, urgent, and unfiltered.

Drill music became an audio diary of real-life conflicts. Lil JoJo’s murder in 2012, just hours after he posted a video taunting rivals, underscored the genre’s connection to actual street violence. As artists like King Louie, G Herbo, and Lil Durk rose to fame, they carried with them the weight of these street rivalries. The music was not just entertainment—it was a survival mechanism, both documenting and driving conflicts, often amplifying tensions between factions like O Block and Tookaville.

Drill’s Global Reach: From London to New York
What began in Chicago soon found new life across the Atlantic. In London, artists like Skepta and Headie One embraced drill’s style, giving birth to UK drill, a subgenre that fused Chicago’s original sound with the distinctive grime beats of British hip-hop. The UK’s adaptation added a new lyrical flair and further spread the genre’s influence into European rap scenes.

In New York, drill took on a new identity thanks to artists like Pop Smoke, whose infectious hits like “Dior” and “Welcome to the Party” fused traditional drill beats with melodic hooks. New York drill evolved into a hybrid of Chicago’s original intensity and more commercial-friendly sounds, helping drill achieve mainstream global success. These adaptations have made drill a dominant force not only in the United States but also across the Caribbean, Australia, and Africa, becoming a powerful cultural export from Chicago’s streets.

However, while drill’s growth has elevated many artists, it has also carried the genre’s reputation for inciting violence. Diss tracks, which call out rivals directly or refer to fallen enemies, have become both a hallmark of the music and a trigger for real-world retaliation. This violent connection, unfortunately, remains drill’s Achilles’ heel.

Lil Durk: A Career Marked by Triumph and Tragedy
Few artists embody the duality of drill music like Lil Durk. Over the past decade, Durk has become not only one of Chicago’s most successful exports but also one of its most controversial. He’s achieved Grammy recognition and released multiple platinum albums, but his career has been marred by the loss of friends and family members—many of whom have fallen victim to the violence that the music both reflects and perpetuates.

In 2021, Durk’s brother, DThang, was fatally shot outside a nightclub near Chicago, adding to a long list of personal losses. One of Durk’s closest collaborators, King Von, was also killed in 2020 in Atlanta during an altercation with associates of Quando Rondo. These losses deepened Durk’s connection to the very conflicts that drill music has documented.

Most recently, Durk was named in a civil lawsuit filed by FBG Duck’s family, accusing him and his OTF label of placing a $100,000 bounty on Duck’s life, leading to his murder in the Gold Coast district of Chicago in 2020. Federal authorities claim that the murder-for-hire plot was part of an escalating war between factions tied to O Block and Tookaville. The lawsuit argues that record labels profited from the violence, capitalizing on the fame generated by street conflicts that were amplified through diss tracks.

The Arrest: A Turning Point for Durk and Drill?
Durk’s arrest in October 2024 comes at a time when the hip-hop industry is facing increased scrutiny over artists’ involvement in criminal activities. Young Thug is currently on trial under RICO charges, and rap mogul Sean “Diddy” Combs is also under investigation. These high-profile legal battles reflect a growing effort by law enforcement to crack down on the blurred lines between music and street activity.

Just days before his arrest, Durk seemed to be turning a corner, hosting an international day of prayer in Chicago and receiving keys to the cities of Broadview and Bellwood. Many saw these gestures as a sign of redemption—a potential shift away from the violence that has defined much of his career. However, his recent arrest threatens to undo that progress and raises questions about whether drill artists can ever truly escape their past.

What’s Next for Drill Music?
Lil Durk’s arrest could mark a pivotal moment for drill music. With rising concerns over violence, the genre is at a crossroads. Some believe that the arrest of key figures like Durk could signal the beginning of the end for drill as we know it, as law enforcement continues to scrutinize artists with street affiliations. Others argue that the genre will evolve, shedding its violent roots while maintaining its gritty authenticity.

For many fans, drill represents more than just music—it’s a lifeline and a form of storytelling that captures the struggle of young Black men navigating systemic inequality. Artists like Durk, Chief Keef, and G Herbo have used music as a way out, proving that art can be a powerful tool for both self-expression and survival. However, as the genre’s violent reputation persists, the question remains: Can drill music evolve without losing its essence?

Kendrick Lamar drops video for “They Not Like Us”

Kendrick Lamar dropped his highly anticipated music video, for “They Not Like Us” on July 4th. Its already making noise and sparking up conversation. Directed by Dave Free and Kendrick Lamar the video showcases Kendricks approach to his rap feud with Drake. This battle, a clash of titans is at its core a profound exploration of authenticity, Black culture and Hip Hop.

Kendrick having his show, “The Pop Out – Ken and Friends ” happen on Juneteenth and releasing the video for “They Not Like Us on July 4th, displays the intensity, precision and intentionality of his assault on Drake. The video features Kendrick dancing with his children and his fiancée Whitney, He also gives Dave Free directors credit for the video. These glimpses into his personal and business life look to dispel any rumors surrounding a relationship between Dave Free and Whitney, something that Drake spoke to on “Family Matters. Kendrick asserts himself sharing a glimpse of his personal journey showcasing unwavering confidence and resilience to the culture.

The battle between Drake and Kendrick is unprecedented in its intensity and strategic timing, all the way down to how and when songs were released along with the artwork that accompanied them. Drake’s use of AI to mimic Tupac and Snoop Doggs voice on “Taylor Made” freestyle showcased a new approach to battling. Even with that bold approach Kendrick has managed to stay ten steps ahead through his lyrical prowess and sometimes haunting delivery.

The video for “They Not Like Us’ might be the final blow of this battle unless Drake has something up his sleeve. Kendrick has delivered some impactful blows and has left significant dents in Drake’s armor. In this moment Kendrick is king. He is carrying the weight of rap on his shoulders while simultaneously uniting the west coast.

In many peoples minds what Kendrick has been able to accomplish has positioned him among the greats of the culture. What do you think?

Check out the video below.


Common and Pete Rock speak wise words on new single ‘Wise Up’

Real rap is making a comeback. Off the heels of what might be the greatest rap battle ever between Drake and Kendrick Lamar (Kendrick took the win), super producer Pete Rock and the Grammy, Oscar, and Emmy award-winning Common have dropped a video for their single “Wise Up.” This track is the lead-up to a highly anticipated album from these hip-hop legends. Common has publicly said this project could be some of his best work yet.

“‘Wise Up’ represents the union of a New York producer and a Chicago MC doing the hip-hop we love. It embodies the spirit of where we come from—the boom bap, the basement—but it also feels fresh and new. We chose this as the first joint because it captures a new sound and a new light while speaking directly to our hip-hop family,” says Common.

To launch “Wise Up,” Common and Pete Rock teamed up with director Marleaux Desiré to create an inspiring and creative visual presentation. Many of the shots are in Harlem, in front of Allah School in Mecca, home of the 5% Nation. This setting strengthens the release’s message, as “Wise Up” is a mantra that brings about understanding, the best part of life.

The video captures the street-level community stories they represent in their new single, visually depicting the themes of the song. It features visual ideations from ILLIMITÉWORLD and still photography by creative director Alonzo Hellerbach.

Pete Rock says, “Working with Common was a breath of fresh air. We both connected to a higher power, which helped us tap into our greatest level of creativity. We constructed an amazing project! Common has an incredible soul, so it was easy to connect with someone on the same page as me.”

Eminem -‘Godzilla’ ft Juice Wrld – NEW VIDEO!!

Video

Say what you want but rap and Hip-Hop would not be the same without Eminem. His skill level is amazing and he embraces the culture.

His new video for “Godzilla” is a creative venture and features the late Juice Wrld on the chorus. I’m going to spend less time explaining this and just let you watch it. Check out the video below.

Stream “It’s On Me” by Precise