Category Archives: Videos

Ye features Yeezy Gap and Balenciaga collab in ‘Life Of The Party’ video

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Ye has resurfaced since removing himself from the eye of social media. He has released the video for his song “Life Of The Party” from the deluxe version of the 2021 Grammy nominated album of the year record Donda. In typical Ye fashion he has presented the world with something groundbreaking and artistically compelling.

The music video is presented as a melange of Ye’s artistic talents. The video is a platform that showcases a seamless alignment between Ye’s creative platforms.

Photos from Ye’s youth have been updated with inlay pieces from the forthcoming Yeezy Gap engineered by Balenciaga creative exploration.

The song originally featuring Andre 3000 from the group Outkast does not include his verse. Ye uses his own verse to thread a timeline of his life and the art he has presented to the world in the form of sketches and fashion. The oversized jackets and other pieces are prominent throughout the visual and serve as a long form advertisement for the collab. Check out the video for “Life of the Party” below.

Kendrick has words for the culture on “The Heart Part 5”

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Kendrick Lamar’s newest visual for “The Heart Part 5” is a scathing review of the culture and the video follows along as he morphs a list of cultural icons. OJ, Kanye West and Nipsy Hustle make appearances. The verses speak volumes and if this is a sneak peak of what’s to come we are in for an epic project. Mr. Morale & the Big Steppers drops this Friday May 13, 2022

R.A.P. call for a ‘REVOLUTION’ with new video

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R.A.P. – REVOLUTION

The hip-hop group R.A.P. (Rkitech and Precise) present the visuals from their single “REVOLUTION” off their upcoming release “The R.A.P. Project”.

The video captures the essence of this moment we are in and speaks to our circumstance in the midst of this pandemic.This situation has sparked a revolution of the mind and has caused people to look within. Creativity and innovation is paramount.

Take a few minutes and watch the video. Share what you think in the comments below.

-Precise

Stream/Buy music from Precise below

Watch DJ D-Nice bring 100k to #ClubQuarantine on Instagram

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DJ D-Nice showed us whats possible in the midst of adversity. This pandemic currently has everyone locked down in their homes trying to flatten the curve. Artists from around the globe have taken this as an opportunity to entertain via social media. DJ D-Nice took it one step further and attracted over 100k people to his Instagram Live to party! Michelle Obama, Usher, Oprah and even Joe Biden stopped thru for the party. Check out the moment he hit 100k below.

-Precise

Stream “It’s On Me” by Precise

Eminem -‘Godzilla’ ft Juice Wrld – NEW VIDEO!!

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Say what you want but rap and Hip-Hop would not be the same without Eminem. His skill level is amazing and he embraces the culture.

His new video for “Godzilla” is a creative venture and features the late Juice Wrld on the chorus. I’m going to spend less time explaining this and just let you watch it. Check out the video below.

Stream “It’s On Me” by Precise

G Herbo opens up to ‘rolling out’ in candid interview about Juice Wrld, mental illness and ‘PTSD’ (Video)

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G Herbo currently has one of the hottest projects to drop this year. He chopped it up with Eddy “Precise” Lamarre of rolling out and touched on his relationship with Juice Wrld, seeking therapy and PTSD.

Stream “I’m Dreaming (Don’t Wake Me)’ by Precise

Chance the Rapper performs explosive Halftime show with surprises at NBA All-Star 2020

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Chicago was the most gracious host to the NBA All-Star Game this year. Chance the Rapper gave a spirit filled performance during halftime. He even brought out a few surprise guests. The mood of the evening was beautiful. Chance really did an amazing job. Check out the video to see who came out.

Stream “It’s On Me” by Precise

Chaka Khan gets destroyed for her version of the national anthem

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R&B songstress and legend Chaka Khan is getting read the riot act for her rendition of “The Star Spangled Banner” at All-Star 2020 in Chicago. The ten time Grammy winner hit her own notes and she has every right to.

Twitter and the rest of the internet had jokes.


These days all the non-doers have something to say. Chaka deserves her respect and her version is original and powerful. Check the video below and see for your self.

Stream “We ill” by G.R.A.C.E and Precise below