Are You Ever Too Old to Rap? Hip-Hop Legends Prove Age Is Just a Number in 2024

By: Eddy “Precise” Lamarre

Common at Millennium Park 20 year celebration (Photo credit: Eddy “Precise” Lamarre)

2024 is undoubtedly the year of the rap OG, returning the genre to its essence. At the year’s start, Killer Mike swept the rap category, winning Best Rap Album, Best Rap Song and Best Rap Performance. That accomplishment opened a portal to rap’s golden age. In a time dominated by auto-tune and vibes, younger artists like Travis Scott, Future and Lil Yachty have stamped their distinct styles onto the genre, helping redefine global perceptions of hip-hop culture. The storytelling and lyricism that defined rap in the ’90s seemed lost to history.

2024 has brought a resurgence of what many call “real rap,” and many of rap’s elder statesmen are drawing a line in the sand, reminding the world of their capabilities. Artists who have lived and grown with the genre have delivered projects showcasing their experience and skills. Killer Mike’s “Michael” set the stage, while Masta Ace and DJ Marco Polo followed with “Richmond Hill.” Common and Pete Rock released “The Auditorium Vol. 1,” earning Grammy nominations for Rap Song of the Year and Rap Album of the Year. LL Cool J teamed with Q-Tip for “The Force,” proving hip-hop legends can still innovate.

Other notable releases include Rakim’s “G.O.D’s Network (REB7RTH),” Ghostface Killah’s “Set the Tone (Guns & Roses)” and Ice Cube’s “Man Down.” These projects represent offerings from legends who have spent decades perfecting their craft.

Age and the Evolution of Hip-Hop

This OG takeover has inspired others from the same generation to continue following their dreams and creating new projects. All of this has sparked online debates about whether anyone should be rapping well into their 40s and 50s. Some argue older rappers should step aside and become mentors. Others see no reason for rappers to “age out” of creating their art.

Imagine if the Rolling Stones felt they aged out of rock ‘n’ roll. Rock legends perform and record well into their 70s and are celebrated. Why should rap be different? “Our storytelling gets better with age,” LL Cool J said. Storytelling has always been rap’s core. Who better to reflect on life’s challenges than those who have lived it? Styles have changed, new styles emerged and there’s always space for styles that were popular 20 or 30 years ago.

Hip-hop at 50 points to the culture’s endurance and relevance. Creativity has no expiration date. As Killer Mike said, “I’m going to do this until I physically can’t do it anymore. What you’re hearing now is the perspective of a 48-year-old Black man who has lived enough life to actually have something to say.”

Follow your dream, create your art no matter how old you are. What you have to offer matters, and the world is better for it. Whether you’re a 20-year-old newcomer or a 50-year-old veteran, your voice is valid. Hip-hop, like life, is an ever-evolving journey. These seasoned artists aren’t just making music; they’re showing us how to grow, adapt and stay true to ourselves.

Notable 2024 Releases:

  • Masta Ace and DJ Marco Polo – “Richmond Hill”
  • Common and Pete Rock – “The Auditorium Vol. 1”
  • Rakim – “G.O.D’s Network (REB7RTH)”
  • LL Cool J and Q-Tip – “The Force”
  • Ghostface Killah – “Set the Tone (Guns & Roses)”
  • Eminem – “The Death of Slim Shady”
  • The Dogg Pound – “W.A.W.G. (We All We Got)”
  • MC Lyte – “1 of 1”
  • Ice Cube – “Man Down”

2024 is proving to be a pivotal year for hip-hop, reminding us that age isn’t a limitation but a superpower. These artists are living proof that rapping at 50 is not only possible but essential to the culture they helped build.


Kendrick spotlights the West Coast’s cultural richness in ‘Squabble Up’ video

By: Eddy “Precise” Lamarre

Kendrick continues his takeover of 2024. After the surprise release of GNX, he’s dropped the first video from the album for the song “Squabble Up.”

The video is a love letter to the West Coast. Kendrick stands in the middle of a yellowish-green banquet hall, wearing his cropped blue hoodie, while every facet of West Coast urban life is on full display. His understated delivery lets the representation take center stage. Crips, Bloods, low riders, and even odes to Isaac Hayes and Ice-T shine equally under the spotlight of the chandelier that opens the video.

“Squabble Up” is the perfect lead single for GNX and yet another feather in the cap for Kendrick and the West Coast.

Lil’ WeezyCon to Kick Off November 2, Expanding Lil WeezyAna Fest with a New Networking Platform

By Eddy “Precise” Lamarre

On November 2, 2024, Live Nation Urban, in partnership with Culture Creators, will debut Lil’ WeezyCon—a dynamic addition to the annual Lil WeezyAna Fest in New Orleans. The inaugural event will take place at The Fillmore from 9 a.m. to 5 p.m., offering high-level networking opportunities with thought leaders, creatives, artists, and young professionals.

The event encourages participation from college students, high school seniors, and community organizations, providing a platform to connect with industry leaders in sectors they aspire to join. Designed with empowerment in mind, Lil’ WeezyCon will feature professionals in entertainment and entrepreneurship who will share their expertise and insights. Students from Dillard University are taking part in producing the event, with volunteers from LSU, Xavier University, and other local schools helping ensure it has a lasting impact throughout the city.

Tickets for the event are free, and college students with a valid ID will receive VIP access.

“We knew we wanted to do something special with this year’s festival, and tapping the Culture Creators Foundation to help us create Lil’ WeezyCon felt like the perfect way to engage the community and bring college students into the mix,” said Brandon Pankey, Vice President of Live Nation Urban. “This partnership allows us to expand beyond music and create an experience that leaves a lasting impact on young professionals and emerging creators.”

Industry leaders from Amazon, Ebony, and SoundExchange will be among those offering insights to attendees through panel discussions, workshops, and networking sessions. Topics on deck include music industry trends, media representation, and its cultural impact.

Lil’ WeezyCon will conclude with the Lil WeezyAna Fest Thank You Brunch on Sunday, November 3, at 10 a.m. at the House of Blues in New Orleans.

For more information and to register, visit www.lilweezyanafest.com.

Common and Pete Rock speak wise words on new single ‘Wise Up’

Real rap is making a comeback. Off the heels of what might be the greatest rap battle ever between Drake and Kendrick Lamar (Kendrick took the win), super producer Pete Rock and the Grammy, Oscar, and Emmy award-winning Common have dropped a video for their single “Wise Up.” This track is the lead-up to a highly anticipated album from these hip-hop legends. Common has publicly said this project could be some of his best work yet.

“‘Wise Up’ represents the union of a New York producer and a Chicago MC doing the hip-hop we love. It embodies the spirit of where we come from—the boom bap, the basement—but it also feels fresh and new. We chose this as the first joint because it captures a new sound and a new light while speaking directly to our hip-hop family,” says Common.

To launch “Wise Up,” Common and Pete Rock teamed up with director Marleaux Desiré to create an inspiring and creative visual presentation. Many of the shots are in Harlem, in front of Allah School in Mecca, home of the 5% Nation. This setting strengthens the release’s message, as “Wise Up” is a mantra that brings about understanding, the best part of life.

The video captures the street-level community stories they represent in their new single, visually depicting the themes of the song. It features visual ideations from ILLIMITÉWORLD and still photography by creative director Alonzo Hellerbach.

Pete Rock says, “Working with Common was a breath of fresh air. We both connected to a higher power, which helped us tap into our greatest level of creativity. We constructed an amazing project! Common has an incredible soul, so it was easy to connect with someone on the same page as me.”