By: Eddy “Precise” Lamarre
Kendrick Lamar has put an exclamation mark on his domination of 2024 with the surprise release of his latest album “GNX.” This release emerges as a seismic cultural moment, quickly becoming the talk of the internet. Inspired by the Buick Grand National he leans on in the cover art, Lamar embraces his “villain era” with unwavering confidence.
The album opener “wacced out murals” sets the tone with production that feels like a stripped-down, bass-driven reimagining of Whodini’s classic “Friends.” Lamar embraces the darker side of that memorable hit and weaponizes the track while highlighting haters, betrayal and self-preservation. “It used to be fuck that nigga, but now it’s plural, fuck everybody,” he raps, sparing no one. He even has a words for Snoop Dogg, whom he called out for sharing Drake’s AI-generated diss track “Taylor Made” during the height of the Drake vs. Kendrick battle.
One of the standout tracks, “reincarnated,” showcases Lamar’s strength as an artist. He demonstrates his keen ability to blend storytelling and introspection. Lyrically, he takes listeners on a journey through three lives experiencing reincarnation. The track is reminiscent of 2Pac’s “All Eyez on Me.” In the first two verses, he adopts Tupac’s cadence before closing the song with his distinctive delivery. The track is layered, as the three people described are reincarnated into different lives, while Lamar’s masterful delivery suggesting that he is the reincarnation of Tupac.
The production across “GNX” captures a minimalist, bass-heavy sound of L.A. and provides space for Lamar’s verses. This is most evident on “tv off,” produced by DJ Mustard and reminiscent of 2024’s culturally relevant anthem “Not Like US.”
The album features Mexican singer Deyra Barrera and rappers, Peyso, AzChike, Dody 6, Hitta J3, Peysoh, Siete, Wallie The Sensei and Young Threat. SZA joined her former TDE labelmate on “Luther” and “Gloria.” SZA’s performance on “Gloria” is hypnotic, her voice floating with ease through the verses before building into a luxuriant guitar solo.
Another standout track, “man at the garden,” evokes the haunting tension of Phil Collins’ “In the Air Tonight” along with “One Mic” by Nas and delivers an introspective Lamar. He examines his worthiness, boldly stating “I deserve it all” when discussing his accolades, accomplishments and the work behind them.
“GNX” is a statement during a year when Lamar made it his mission to fully separate himself from his peers. He delivers his honesty with a boldness that compels listeners to dig deeper into their own identity.
Precise 