Kendrick spotlights the West Coast’s cultural richness in ‘Squabble Up’ video

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By: Eddy “Precise” Lamarre

Kendrick continues his takeover of 2024. After the surprise release of GNX, he’s dropped the first video from the album for the song “Squabble Up.”

The video is a love letter to the West Coast. Kendrick stands in the middle of a yellowish-green banquet hall, wearing his cropped blue hoodie, while every facet of West Coast urban life is on full display. His understated delivery lets the representation take center stage. Crips, Bloods, low riders, and even odes to Isaac Hayes and Ice-T shine equally under the spotlight of the chandelier that opens the video.

“Squabble Up” is the perfect lead single for GNX and yet another feather in the cap for Kendrick and the West Coast.

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