I’m sure the owner of The Honey Pot Beatrice Feliu-Espada expected a spike in business after her new commercial with Target aired. I’m sure she didn’t expect racist trolls to try and sabotage her company with horrible reviews.
The Honey Pot is in the business of creating feminine cleansers with natural ingredients. Feliu-Espada launched her company in 2014. She saw the need because of a personal issue with vaginosis. On the company’s website she mentioned she received the recipe for her first wash from an ancestor in a dream.
Since that dream, The Honey Pot has been an extremely successful company. Recently Target launched an advertisement featuring the owner. In the 30 second spot Feliu-Espada says “The reason why it’s so important for Honey Pot to do well is so the next Black girl that comes up with a great idea, she can have a better opportunity. That means a lot to me.”
Those few sentences threw the racists into a frenzy and they took to trustpilot.com to give bad reviews and speak ill about the commercial Target aired.
As with most things racist the individuals who posted their hate reviews conflated the issue with Target not being inclusive.
Black women caught wind of this and immediately went to the review site to shift the tides.
The site went from a rating of bad to excellent within 24 hours.
Do you think Target is not being inclusive? Is the commercial racist? Leave your thoughts in the comments.
-Precise
Stream “I’m Dreaming (Don’t Wake Me) by Precise
Precise 
The commercial aired during BLACK HISTORY MONTH, for God’s sake!!! But, thanks to all of the triggered folks for acting a fool, because we’re about to drive her revenue through the doggone roof!!!
NO, Target is NOT Being Inclusive we as black people deal with products every day that are only for other nationalities why can’t she mention her inspiration and concerns for her own race!
NO, Target is NOT Being Inclusive we as black people deal with products every day that are only for other nationalities why can’t she mention her inspiration and concerns for her own race!
Here they go with wanting to be inclusive in something that isn’t for them smdh. Damn can we as women of color have something for us created by us? We deserve to be represented by our own people without the racists minions wanting to chime in and take over because they think they can use their white privilege to try and dominate over us. Get over yourselves asap.
When every product and Ad was for and by “them people” you weren’t complaining about inclusivity then.