I’m sure the owner of The Honey Pot Beatrice Feliu-Espada expected a spike in business after her new commercial with Target aired. I’m sure she didn’t expect racist trolls to try and sabotage her company with horrible reviews.
The Honey Pot is in the business of creating feminine cleansers with natural ingredients. Feliu-Espada launched her company in 2014. She saw the need because of a personal issue with vaginosis. On the company’s website she mentioned she received the recipe for her first wash from an ancestor in a dream.
Since that dream, The Honey Pot has been an extremely successful company. Recently Target launched an advertisement featuring the owner. In the 30 second spot Feliu-Espada says “The reason why it’s so important for Honey Pot to do well is so the next Black girl that comes up with a great idea, she can have a better opportunity. That means a lot to me.”
Those few sentences threw the racists into a frenzy and they took to trustpilot.com to give bad reviews and speak ill about the commercial Target aired.
As with most things racist the individuals who posted their hate reviews conflated the issue with Target not being inclusive.
Black women caught wind of this and immediately went to the review site to shift the tides.
The site went from a rating of bad to excellent within 24 hours.
Do you think Target is not being inclusive? Is the commercial racist? Leave your thoughts in the comments.
Stream “I’m Dreaming (Don’t Wake Me) by Precise